November 2022 – Tut Candy

What Tasks Can Photoshop Perform?

November 16, 2022

What can you do with this guy now that some of Photoshop’s restrictions have been lifted in your small business? You probably already have a great idea at this point, but let’s go through a few others just in case. This will offer you a clear understanding of the applications for Photoshop in business.

1. Photography

Great-looking images help sell whatever it is your firm has to offer, whether they are on your website or in your print marketing materials. So, your company and Photoshop have a direct relationship. Product photography is also very important for online firms, especially e-commerce businesses. I was informed over the phone by one of my clients, who has a highly successful e-commerce business called “Pictures Sell,” and I wholeheartedly concur. How often have you looked at an item you’re interested in on a retail website or even on Craigslist only to find one or two blurry photos?Low quality and limited photographs are two major deterrents to purchasing.

2. Web graphics

Product photography is important for internet enterprises, especially e-commerce businesses. I was informed over the phone by one of my clients, who has a highly successful e-commerce business called “Pictures Sell,” and I wholeheartedly concur. How often have you looked at an item you’re interested in on a retail website or even on Craigslist only to find one or two blurry photos?Low quality and limited photographs are two major deterrents to purchasing.

3. Image optimization

What the heck is that? Have you ever visited a website where the visuals took a very long time to load? That goes against image optimization!

To put it another way, those large photos require optimization!

Image optimization simply refers to reducing the file size of your image while preserving its quality and using the appropriate web-friendly graphic file format for the type of image you’re working on (which is a whole other discussion).

As you may imagine, it involves balancing. Here, you’re evaluating an image’s quality against how long it takes to load, which is mostly influenced by its file size.

4. Print materials used by your company

This was briefly discussed earlier. While you might pay a freelance designer to make materials like brochures, your business card, stickers, and more, Photoshop makes it simple to do much of this work yourself.

You may save a ton of time and money by performing this type of work in Photoshop on your own. You won’t be on a freelancer’s schedule or pay them. It’s also entertaining and clever.

When dealing with these kinds of activities, Photoshop occasionally feels a little awkward and clumsy. Additionally, we have spoken about some of Photoshop’s restrictions in this area. But if you’re just working on simple tasks, Photoshop is more than capable.

5. Social media graphics

All of your social media graphics may be handled with Photoshop. You do not need to hire assistance to complete this work, unlike the print materials for your company. Instead, you can start using Photoshop and use it to your advantage.

To be clear, I’m referring to things like your social media avatar photos, banner graphics, and so on when I say “social media graphics.” Photoshop can naturally handle this kind of material with ease.

The only information you’ll require is the correct picture dimensions to utilize for the social networking platform for which you’re creating graphics. For instance, you would need to produce a 1500 x 500 pixel image in Photoshop if you were designing your Twitter account’s header photo (the wide banner graphic that shows across the top of your account profile).

6. Fundamental video editing

Last but not least, you are already aware of Photoshop’s fundamental video editing capabilities. Currently, video editing may or may not be necessary for your organization, but internet video is massive and will continue to expand in the years to come. A great way to promote your goods and services is through video.

Additionally, as was already said, Photoshop’s (although limited) editing features can meet your basic video requirements. Photoshop can be all you need if you want to use video in your company’s marketing.

How to Create Awesome & Eye-Catching Designs with Photoshop

November 14, 2022

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| photography, Photoshop Benefits

First and foremost, when designing anything, you should always keep an eye on alignment.

Alignment is a fundamental principle of good design. Making sure all of your design elements flow together nicely is a great way to give your work a professional look and feel. Standard text alignments are center, right, and left, but you can also try out some asymmetry by aligning text to other objects in your graphic. If you notice that your design is off, try adjusting the placement of the elements. Here are some examples of cool alignment in design. Pick out a blank template that suits your needs by tapping on it.

Second tenet of design: employ hierarchy to hone in on key elements.

When working with a complex design consisting of multiple visual elements, it’s important to highlight the most crucial information. As a result, the sections or headings that draw the most attention to will be highlighted more prominently in the final design. This is known as hierarchy, and it’s crucial to the user experience beyond just being good design. One way is to use larger or bolder fonts for your typography, to physically elevate your most important message above the rest of the content, or to use shapes to visually frame the main point.

Thirdly, use contrast to draw attention to what you want to highlight in your design.

Contrast is a fundamental principle of design because it highlights and emphasizes the design’s focal points. When two visual components (such as black and white, thick and thin, modern and traditional, etc.) are at odds with one another, this is known as “contrast.” Use strong contrast to draw attention to key elements of your design.
Consider using contrasting colors or pairing bold typefaces with delicate fonts to help create variety in your design work that strategically emphasizes parts of your design. A wonderful use of contrast can be seen in the following samples. Choose a template and edit it with a tap.

Rule 4 of good design: repetition can be a powerful tool.

Designing with recurring elements like colors, fonts, words, or shapes helps create a cohesive look and feel while also aiding in the memorization of your brand or other key information. Use repetition in your content strategy by sticking to the same set of colors, fonts, and other visual elements to help people easily identify your brand.

Fifth, when arranging your visual elements, think about how close they are to one another.

Similar or related elements on a design should be clustered together to establish a connection, so proximity is also useful in creating organization. If you want to simplify the design and make the information easier to understand, you should group similar elements together. Lists, menus, and invitations are common places to encounter proximity.

The sixth rule of design is to strive for harmony.

A well-balanced design will be both beautiful and sturdy. However, this does not imply that everything must be symmetrical or the same size. Instead, the focus should be on guiding the reader’s gaze in a way that improves comprehension. Asymmetrical balance uses contrast to even out the flow of the design, while symmetrical balance uses a similar amount of weight on both sides of the design (e.g., dark elements are balanced out by light ones).

Use color wisely to strengthen your design, as recommended by design is the rule #7.

Color is an effective design tool for conveying meaning on both a conscious and subconscious level. It is possible to make use of color if you’re familiar with the fundamentals of color theory. While the color blue is often associated with feelings of peace and trust, the color red is often used to stir up passions and motivate people into action. This is why red is typically used for stop signs and the buttons that allow users to make purchases on websites. Here are 101 tried-and-true color schemes that never fail to please.

Eighth design rule: use lots of white space.

The white space in your design is as crucial as the content you include. White space (also known as negative space) serves as a shape-maker and can draw attention to what matters most in your design. You should never discount the effectiveness of brevity.
Apply these fundamental design principles to any and all of your future graphic design endeavors. It’ll start feeling natural in no time.